Advertising Spec Sheet
Welcome to The Star Mercury Vindicator advertising specs sheet. Our publication offers a variety advertising opportunities in our printed newspaper, newsletters and website including sponsorships, display ads, and content. Share this page with your graphic designer to achieve the best possible results for your ad.
Questions? Email us at: john@starmercuryvindicator.com
Best Practices
Utilize Frequency
The most successful advertisers don’t run just one ad per year and expect success. Instead, they use frequency as part of their strategy to reach “top of mind awareness” in the minds of their prospects.
Plan on a Media Mix
Advertising works best when it works together across media types. Your clients and prospects all use media differently, make sure you expose your business message to the widest possible audience by using a multimedia strategy.
Emphasize the Uniqueness of Your Business
What is it that truly sets you apart from your competition? Emphasize this fact in your advertising. Today’s customers have higher expectations than ever before, make sure you put your best foot forward by sharing the most compelling reasons they should do business with you.
Invite Action
It is difficult to make a sale if you don’t invite your customers to buy. Give them a reason to act and an easy means of doing so. Include your phone number, address or web address in all your advertising.
Newsletter Advertising
| PRESENTING SPONSOR includes: |
| 1. Sponsored by notation at the top of the email 2. Display ad placement (970 x 550 pixels) 3. Business description headline (16 words) 4. Detailed business description (50 words) with link |
| SUPPORTING SPONSOR includes: |
| A. Medium rectangle ad placement (300 x 250) with link |
Web Display Advertising
| Placements & Sizes | Technical Specs |
| Header Leaderboard (728 x 90) Billboard (970 x 90) Upper Sidebar Medium Rectangle (300 x 250) Half Page (300 x 600) Lower Sidebar Medium Rectangle (300 x 250) Half Page (300 x 600) Article Footer *Usually a med rectangle, but publisher can select any size. Billboard works well too. | Image Ads ◦ Resolution: 72 DPI ◦ File Size: 200KB max ◦ Color Mode: RGB ◦ Destination URL (1) Other Ad Types ◦ HTML5/Rich Media ◦ Custom HTML/3rd Party Tags ◦ VAST Accepted File Types ◦ PNG, JPG/JPEG, and GIF image ads ◦ 30-second max animation time (all animation, including loops must stop at 30 seconds) |
Want more details? Check out IAB’s Advertising Creative Guidelines.
Print Display Advertising
Modular Sizes
| WIDTH (IN) | DEPTH (IN) | |
| Full Page | 11.63″ | 21″ |
| Half Page | 11.63″ | 10.5″ |
| Quarter Page | 5.75″ | 10.5″ |
| Eighth Page | 5.75″ | 10.5″ |
| Sixteenth Page | 3.79 | 4″ |
Other Sizes
| # COLUMNS WIDE | WIDTH (IN) |
| 1 | 1.83″ |
| 2 | 3.79″ |
| 3 | 5.75″ |
| 4 | 7.71″ |
| 5 | 9.66″ |
| 6 | 11.63″ |
Maximum Height = 21″
Sponsored Content
The Star Mercury Vindicator offers sponsored content to value-aligned partners. All sponsored content will be added to the The Star Mercury Vindicator website and each article will be shared in one email newsletter.
Format
To clearly distinguish sponsored content from regular editorial content, sponsored content articles will be labeled as “Sponsored” and will include recognition in the header and footer of the article.
Deadlines
Please note that if ad content is inconsistent with The Star Mercury Vindicator‘s ad specifications, it will be returned to the advertiser for modification or run as is. Content submitted late or incorrectly will result in ads either not running, or running as-is.
Print Advertising
Space reservation and ad materials deadline for The Star Mercury Vindicator is Friday, 6 days prior to publication. Camera ready ad materials due no later than 2 days prior to publication.
Digital Advertising
Creative content for newsletter and display ads must be submitted to The Star Mercury Vindicator a minimum of 3 business days prior to fulfillment.
Content Sponsorships
All sponsored content articles must be submitted a minimum of 2 weeks prior to fulfillment to give the The Star Mercury Vindicator time to edit. All sponsored content articles must undergo editing by The Star Mercury Vindicator.
Looking for something else? Check out our Advertising Policy for more information or contact us